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Monthly Archives: July 2021

Le Grand Courtâge Rolls Out ELLEVATE to Support + Give Back to Female Entrepreneurs

Le Grand Courtâge Rolls Out ‘ELEVATE’ In An Effort To Give Back Through Annual Grant + Mentorship Program

Annual Grant & Mentorship Program and Awardee Announcement – July 2021

In March, in celebration of Women’s History Month and its Live Joyously Spring initiatives, Le Grand Courtâge (LGC) introduced ELEVATE, an annual grant and mentorship program created to support and give back to female entrepreneurs.  Spearheaded by proprietor Tawnya Falkner, ELEVATE will include a rotation of partners and projects throughout the year(s) to address the challenges and needs of women. To support, give back and encourage female entrepreneurs who deserve the equal opportunity to outshine their potential and change the world.

Le Grand Courtâge is a sponsor along with White House Black Market for the 2nd annual Launch Program with Ladies Who Launch to support women entrepreneurs impacted by COVID-19. Ladies Who Launch, a mission driven, 501(c)3 that empowers women entrepreneurs to thrive by providing access to educational resources and capital programs. The 6 month-long Launch Program provides a grant, mentorship, advisory support, and amplification for women entrepreneurs. Applicants will be awarded up to $25,000 each. Falkner will also be active in the 6-month mentorship program that is created for each awardee.

Le Grand Courtâge is an independent female owned and managed French wine brand launched by American entrepreneur Tawnya Falkner and is today the top selling French sparkling wine brand in the $15 – $19.99 category (Nielsen 52 wks 4.21). ‘Embrace Life.  Dream Big.  Accept all Invitations’ is the affirmation written on the back of each bottle Courtâge and serves as the brand motto.  At the core, LGC is about elevating and celebrating the every day, living joyously, and exploring possibilities.

“Since launching the brand, my goal has been to spread positivity through our wines, help elevate our community, and to find ways to give back each year,” explained Tawnya Falkner. “I personally know how difficult it can be for female entrepreneurs and the stats continue to show the unique challenges women face. By teaming up with similarly minded partners like Ladies Who Launch, and pooling our financial resources, intellectual capital, and networking communities, we will be able to provide meaningful immediate and long-term support.”

2021 Grant Recipient Announcement:

Over the past year, Ladies Who Launch has received thousands of applications to the Launch Program and in 2020 welcomed 11 founders into the first cohort. On July 14th, we were excited to announce the 9 incredible new businesses into the 2021 second cohort.

From across the United States, the founders selected are inspiring leaders who have shown immense grit and determination to innovate throughout the pandemic. Ladies Who Launch will empower these women over the next 6 months with funding support, education, mentorship, and amplification.

  1. Archel Bernard | Bombchel | Atlanta, GA
  2. Jamela Acheampong | Kahmune | Atlanta, GA
  3. Laura Moffit | Kirrin Finch | Brooklyn, NY
  4. Michelle Pusateri | Nana Joe’s Granola | San Francisco, CA
  5. Michelle Razavi & Nikki Elliot | ELAVI | Los Angeles, CA
  6. Micki Krimmel | Superfit Hero | Los Angeles, CA
  7. Noy Holcomb | Mama Noy’s Kitchen | Austin, TX
  8. Rene Graham | Renzoe Box | Austin, TX
  9. Sarah Ecolano | Copper River Fish Market | Cordova, AK

Le Grand Courtage created the Elevate initiative to address the imbalance that exists and help empower future business leaders and help ensure success.  Below are just a few of the key statistics highlighting the disparities.

  • Females receive less than 3% of Capital $ in US despite owning 40% of businesses and controlling 85% of all consumer purchases.
  • Only 7% of all women-owned firms achieve $1+ million in annual revenue.
  • Women CEOs in the Fortune 1000 drive 3xs the returns as S&P 500 enterprises run predominantly by men. ​
  • More than 25% of female owned business have gone under during Covid (Since March 2020).

*References

  • Fundera: Women-Owned Businesses: Statistics and Overview (2021), Maddie Shepard 12/16/20
  • American Express 2019 State of Women Owned Businesses Report
  • Inc Magazine: “2 Reasons Women Still Get Less than 3 Percent of VC Funding” by Amanda Pressner Kreuser  2/20/20

        Fortune Magazine:  “Funding for female founders increased in 2019—but only to 2.7%” by Emma Hinchliffe 2/2/20

  • NAWBO Women business-owner-statistics detailed on website
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How To Drink Rosé: Do’s and Don’ts

How To Drink Rosé

The Do’s and Don’ts

If you’re wondering how to drink rosé the proper way, the first thing you need to know is this: don’t overthink it, just drink it. Here are the three takeaways you should know about drinking rosé.


 

Do mix it!

If you’re having a hard time drinking rose on it’s own, then you should know that rosé makes for a great base and addition to cocktails. Most rosés have signature flavors of berries, floral, and melons, all of which are great bases to help complement spritzes and sour cocktails. The dryness, fruit and acidity make for a perfect balance to many spirits.

Do drink it all year.

Rosé is a versatile wine, which makes it a great aperitif or pairing with food. The rosé offers the best of both worlds as it has white wine structure and red wine flavors, so it can be as light or intense as necessary depending on the food it’s being paired with. We call it the perfect ‘in between’ wine as rosé serves as a ‘white wine alternative’ for typically red wine-leaning drinkers, since it has added structure and complexity while delivering a fresh clean finish like a white wine.

Don’t overpay.

A great rosé doesn’t have to come with a high price tag. $15-$20 is the fastest growing segment across all wine sales – Nielson 2017. And trust us, there is no shortage of quality wine within this price range.

Priced at $16.99 retail, Très Chic rosé is an affordable, everyday rosé with an elegant, yet approachable label.

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Common Misconceptions About Rosé

Common Misconceptions About Rosé

and why they are wrong.


 

Let’s start with the most common misconception about rosé of all..

Rosé is a summer only/seasonal drink

    • It’s one of the hallmarks of summer, serving as the perfect transition wine away from winter reds and into the lighter whites that pair so perfectly with warm summer nights.
    • The French even have an expression for it – “rosé tout l’année” or in English, “rosé all year.” In France rosé sales outstrip those of white wines, making it a dominant staple in the country’s culture and cuisine.
    • While there’s nothing more refreshing then a glass of rosé on a hot summer day, there’s a reason taglines and hashtags like “rosé all day” and “yes way rosé” are trending. Rosé is enjoyed year-round!
    • 75% of consumers believe rose is year-around but the trade often refers to it as a summer beverage. Rosé wines between $10-$20 are doubling their already impressive growth from last year.
    • Rosé leading all wine categories at +59% growth – Nielson 2017
    • French Rosé dominates category – Nielson 2017
      • 51% French
      • 37% Domestic
      • 5% Italian

Rosé is feminine or for women only

    • Ever heard of brosé? Men are enjoying rosé just as much as the ladies! Just because it’s pink, doesn’t make it any less manly to enjoy.
      • The pink hue of rosé comes from the grapes and the length of contact between the juice and the skin of red grapes during the winemaking process. The longer the grapes’ skin is left sitting in the wine, the darker the color on the finished rosé.

Rosé is sweet

    • Rosé is versatile. Some are fruit-forward, some are floral, while others may be dry or tart; just like our Très Chic Rosé.
      • Many people think of the mass produced and super sweet white zinfandel. Sugar prevents the wine from shining. When there’s too much sugar, it masks the aromas and flavors of the wine—whether fruity, mineral, etc—which is the good stuff! We aimed to create a wine that is fresh and balanced allowing flavors and aromas like red currants and thyme come through!

People are looking for less of the familiar blush rosés which range from medium to sweet and instead are in search of rosés with more structure and complexity

    • Our new Très Chic rosé provides exuberant flavors of berries, citrus, tropical fruit with a hint of herbs and rose petal. It’s delicate with a balanced acidity.
  • Unsure what to order? Dry = not sweet. And that’s what you want: a wine that’s fresh and acidic, without extra sugar to bury its mineral/fruity/whatever flavors and aromas. Remember, it was super-sweet white zinfandel and its mass-produced brethren that gave rosé a bad name to begin with.
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Spritzer Cocktail Recipes For Summer

Spritzer Cocktail Recipes For Summer

Check out some of our favorite spritzer cocktail recipes we love to create and sip on over summer!

Spritzer Cocktail Recipes Booklet

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How Rosé Wine Is Made

How Rosé Wine Is Made

Still Rosé Production Methods + Wine Making Notes

We are often asked ‘How is wine made or more specifically, how rosé wine is made?’  For our Très Chic Rosé, we utilize a fairly typical process for French Provence style rosé wines in order to ensure the youthful, crisp wine with fruit forward aromatics that the region is known for.

VINIFICATION/AGEING:

  • The grapes are mostly harvested in the morning (in the cooler hours before sunrise) and are then destemmed for the fresh aromatic. Our two grape varietals are vinified separately for more finesse and purity. The Cinsault and Grenache grapes are pressed directly. Vinification is conducted in stainless steel vats and fermentations take place at low temperatures to preserve the wines’ aromatic freshness, after which the wines are aged for 3 months on fine lees and gently stirred. Our wines are vegan friendly, and we do not utilize any subtractive fining agents like egg whites or gelatin.

PRODUCTION                                             

  • The grapes were pressed directly, and we maintain approximately 5-6 hours contact with the grape skins to yield a brilliant pale pink hue. We do not blend white and red wine as often asked by consumers, but some producers do this when they have a lot of excess wine they are trying to unload, but this isn’t really the optimal method to produce the best quality.
  • The juice was fermented at 16°C in stainless steel vats.
  • Aged for 3 months sur lie. 13% ABV

What do lees do?

As the yeast cells start to break down during the process of autolysis, they release tiny amounts of sugars (called polysaccharides) and amino acids. The presence of these compounds is sensed on our tongues and palates as a textural weightiness or increased body in the wine. White and sparkling wines aged on the lees are often described as creamier, richer, fuller-bodied, or with greater depth and complexity of flavor.

Besides the added textural creaminess, the release of fatty acids (which come from the breakdown of the yeast cell wall) adds to the aromas/flavors in a wine.

THE BLENDS – GRAPES – 70% Grenache and 30% Cinsault

Grenache wines exhibit higher alcohol and sweet, ripe red fruit flavors, often with a violet-like floral scent.  Cinsault is fruity and fresh with a hint of pepper and spice, it adds a softness and aromatics and a higher acidity to round out the blend.

  • FLAVOR PROFILE – The coastal terroir produces exuberant wines with fresh flavors of grapefruit, red berries and tropical fruit. Delicate on the palate with mineral notes and balanced acidity.
  • AROMAS – This youthful wine offers aromatics of red berries, citrus and thyme.
  • ABV – 12.5%
  • APPELLATION: IGP Pays d’Oc – Or IGP OC Indication Géographique Protégée(IGP, “Protected Geographical Region”)

TERROIR:

  • The soil is composed of calcareous clay and the vineyards are terraced. The climate is cool for the region with considerable diurnal/nocturnal temperature differences, which allows these wines to preserve perfect balance.
  • Origin of Grenache is mainly the Gard and Cinsault is Hérault department in the Languedoc-Roussillon vineyard.

ORGANOLEPTIC DESCRIPTION:

  • Superb, brilliant, pale pinkish color. Highly fresh aromatic, with delicate notes of red berries, citrus and tropical fruit.

On the palate, giving an impression of freshness and very well-balance with floral notes. Lovely length and a mineral, saline and fresh finish with character.

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