The intent is to create an experiential label that will allow consumers to engage multiple senses and get a better understanding for the atmosphere and essence of a location in a fun and informative way.

The artwork behind these location-based labels would showcase landmarks and cultural references with indicative of where the wine is made and hearkens back to the iconic travel posters of the past. Think of it as a passport to explore and learn about the world. We will be adding other varietals from around the world ultimately and have the QR link to music play lists, recipes and a history of the place.